Building Regional Champions.

Urooj (u·ROOJ) — /عُرُوج/ — noun (uncountable)

  1. Ascent; the act or state of rising upward.

  2. A period of flourishing or peak attainment; an upswing or zenith.

Urooj International Holding Company, a Kuwait-based firm, builds lasting businesses in technology, entertainment, and real estate by partnering with strong operators, applying disciplined capital, and leveraging systems for long-term value growth.